New Year’s Eve is one of the biggest nights of the year for dining out. Whether guests are celebrating with a multi-course meal, grabbing drinks before midnight, or hosting a cozy gathering at home, restaurants play a central role in how people close out the year.
According to OpenTable, 54% of diners plan to eat out more in 2025 than they did in 2024, with 71% of Gen Z and 68% of Millennials leading the charge[1]. That momentum carries into New Year’s Eve, where dining is increasingly seen as part of the celebration, not just a prelude to it.
New Year’s Eve Trends to Watch
Upscale Comfort with a Twist
Guests want indulgence, but they also want familiarity. According to Restaurant Business, mushrooms, hot honey, and Asian flavors are among the top ingredients expected to shape menus in 2025[2].
Ideas to try:
- Chicken Satay Skewers - Grilled Chicken Satay skewers with a creamy, rich peanut dipping sauce using Hellmann’s Real Mayo. A bold appetizer option.
- Use trending ingredients like hot honey or kimchi to add depth to classic dishes. These can be easily be added to Crispy Mac and Cheese Bites or Fried Coconut Shrimp.
You can highlight these dishes as part of a “New Year’s Comfort Collection” to make them feel special.
Group Dining and Shared Plates
New Year’s Eve is increasingly about gathering. OpenTable found that large party bookings are on the rise, with more guests dining out “just because” with friends and family[1].
Ideas to try:
- Offer shareable platters or family-style menus for groups such as Deviled Eggs with Caviar.
- Create a “Friends Feast” package with appetizers, mains, and dessert for the table such as Mashed Potato Croquettes or Hot Caramelized Onion Dip.
[1]: OpenTable 2025 Dining Predictions
[2]: National Restaurant Association “What’s Hot” Culinary Forecast 2025 via Restaurant Business Online
