Thanksgiving Is Changing - Here’s What That Means for Your Menu!
Thanksgiving is still one of the most celebrated holidays in the US with over 90% of Americans planning to gather for a meal[1]. But how people celebrate is evolving, and that shift is showing up in restaurant traffic, menu preferences, and guest expectations.
Whether you’re offering dine-in specials, catering, or takeout, this season presents a chance to meet guests where they are - with comforting, creative dishes that reflect how Thanksgiving is being reimagined.
What Operators Are Seeing
According to Technomic, 45% of consumers turn to restaurants for Thanksgiving side dishes, and 41% rely on them for desserts[1]. That means even if guests are cooking the turkey at home – they are coming to restaurants for the other key dishes.
And it’s not just about tradition anymore.
Guests are mixing things up:
- Friendsgiving is on the rise, with fewer people celebrating only with immediate family [2]
- Fusion flavors and global ingredients are making their way onto the Thanksgiving table [2]
- Plant-forward and sustainable options are gaining traction, especially among younger diners [2]
2 Thanksgiving Menu Trends to Watch
1. Creative Twists on the Classics
Guests still want the comfort of mashed potatoes and stuffing, but they’re open to new formats and flavors. Think garlic mashed potatoes, cranberry hazelnut rolls, or turkey pot pie[1].
Ideas to try with Knorr® Professional, Hellmann’s and Legout:
- Wild mushroom and leek stuffing – a hearty stuffing featuring wild mushrooms, leeks, and herbs baked with brioche for a flavorful side dish featuring Knorr® Professional’s Vegetable Liquid Concentrated Base.
- Roasted Turkey Breast using Hellmann’s Real as a marinade for an herb marinated roasted juicy turkey breast.
2. Plant-Forward and Inclusive Options
With more guests looking for vegetarian, vegan, or gluten-free choices, Thanksgiving is becoming more inclusive. Mushrooms, squash, and legumes are showing up in center-of-plate dishes [2].
Ideas to try:
- Tempura Delicata Squash Rings - Light, crispy squash rings paired with a tangy pomegranate dipping sauce for a refined and seasonal appetizer.
- Creamy Pumpkin Soup - A velvety blend of pumpkin and spices, garnished with roasted seeds and sage for a refined soup offering.
References
[1] How consumers and restaurants are changing Thanksgiving this year
[2] Industry Insights Report - Technomic