For a purpose

We're on a mission to transform the world—and your business—into a healthy, sustainable and equitable place for the next seven generations. It's why we design products made with the wellbeing of people and the planet in mind. Show your guests and employees that you care about the same things they care about.

Our Values

For people

  • Safety

Let's redefine clean with the wellbeing of people and the environment at the center. Our goal is to limit risk wherever we can, while getting the job done. It's why we exclude ingredients in our formulas that are known chronic toxicants such as carcinogens, mutagens and neurotoxins. It's why our Free & Clear solutions are made with 0% VOCs, dyes, and fragrances.

  • Transparency

We believe you have a right to know what’s in the products you use. It's why since 2007, we have led the industry in listing the ingredients in our products on the product label.

  • Simplicity

Easier cleaning is better cleaning. Our All-Purpose Cleaner can be used throughout your business. Our ready-to-use formulas eliminate the need for dilution, giving you more time to serve your guests.

  • Community

Since its founding in 1988, Seventh Generation® has been dedicated to fighting for stronger communities that value equity in and out of the workplace. As a founding B-Corporation company, we meet certified standards of practice that are better for workers, communities and the environment.

For the planet

  • Plants

Renewable, plant-based solutions are key to building a more sustainable world for the next seven generations. At Seventh Generation®, we make products with plant-based ingredients to help reduce our dependence on petroleum. We design septic-safe solutions with low aquatic toxicity. Many of our products are EPA Safer Choice Certified and USDA Certified Biobased Product certified.

  • Packaging

What it comes in can matter just as much as what it’s made of. In every packaging decision we make, we consider the impact it will have for generations to come. Seventh Generation® is a leader in sustainable packaging, designing recyclable bottles from post-consumer recycled materials. By utilizing bulk packaging and reusable bottles, you are significantly limiting your environmental footprint.

Logos of product certifications
Ground-level look from a forest bed with quote from the Great Law of the Iroquois Confederacy: “In our every deliberation we must consider the impact of our decisions on the next seven generations.”

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