Why Celebrated Chefs Rely on Hellmann's® for Their Menu
We've partnered with top Southern chefs to show you how Hellmann's® lets your creativity and unique tastes shine. Whether you're taking on bold flavors, reimagined classics, or the comfort food favorites your customers crave, Hellmann’s® is a must-have ingredient for Southern cooking. Get to know these expert chefs and dig into our Southern Cuisine Trend Guide below.
Chef Tiffany Derry | @mastercheftd
Chef Tiffany, owner of Roots Chicken Shak and Roots Southern Table in Texas, was raised with Hellmann's® mayonnaise and their ingredients as the only mayo she knew. Whether she’s crafting her lion's mane mushroom cakes, whipping up the crab ravigote sauce for her signature fried green tomatoes, or topping her famous deviled eggs, she knows Hellmann’s® balanced flavor and versatility will help her unique POV come through in every dish.
Chef Quy Hoang | @the_bbquy
Chef Quy, owner Blood Bros. BBQ in Bellaire, TX, relies on Hellmann’s® adaptability when he’s fusing Vietnamese and Korean flavors with traditional Southern BBQ dishes. Quy uses Hellmann’s® to level up tried-and-true Southern recipes, like making the perfect base for his chicken salad. He also uses it to enhance new dishes that regulars love to explore, like jalapeño creamed corn or smoked char siu pork banh mi. With the culinary shift to outside-the-box thinking, Hellmann’s® is the perfect ingredient to help Chef Quy’s flavors stand out in all his dishes
Chef Shane Thomas | @shanerobertsthomas
Chef Shane, owner of Southern Kitchen in Richmond, VA, uses Hellmann’s® to bridge the gap between her formal chef training and the kitchen lessons she learned growing up. For her, it's what truly sets her sides and sauces apart. Adding Hellmann's® to her chipotle aioli, potato salad, and homemade hot sauce makes those dishes uniquely hers. Chef Shane makes sure she ALWAYS keeps mayonnaise stocked in her restaurants and, for her, there’s no brand but Hellmann’s®
Spicy Mayo is Taking Southern Cuisine by Storm
According to Datassential, spicy mayo is expected to grow 107% on chicken dishes over the next four years. See how Chef Brandon Collins uses Hellmann’s® Spicy Mayo to add a unique kick to a traditional Southern chicken sandwich.