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From fermented chili paste to fish sauce to stinky cheese, people are boldly exploring the edges of umami to experience a new depth of flavor.

Emerging & Popular Flavors

  • Fish sauce
  • Furikake
  • Kombucha
  • Miso
  • Dill pickle

Try these recipes:

BBQ Pulled Pork Bowl

BBQ Pulled Pork Bowl

Sweet and smoky pulled pork over a freekeh and black kale mixture, housemade peach kimchi slaw, hominy, cucumber, jalapeño, cilantro and cornbread croutons.

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Roasted Kohlrabi & Fennel Salad

Roasted Kohlrabi & Fennel Salad

Refreshing shaved fennel, sweet pear and roasted kohlrabi combined with seared shiitake mushrooms, piquillo peppers, almonds and pecorino, tossed with Hellmann’s® Lemon Za’atar Dressing.

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Spicy Papaya And Shrimp Salad

Spicy Papaya And Shrimp Salad

A refreshing summer version of traditional Thai green papaya salad using ripe papaya, shredded carrot, red onion, Thai basil and toasted cashews in a fish sauce and palm sugar dressing, topped with chilled Hellmann’s® Spicy Hatch Chile marinated shrimp.

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Smoked Salmon Salad With Creamy Dill Ranch

Smoked Salmon Salad With Creamy Dill Ranch

Smoked salmon with tender baby potatoes, shaved red onion, cornichons and watercress, dressed with Creamy Dill Ranch dressing and topped with crunchy everything bagel breadcrumbs.

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