Delicious Kuala Lumpur style BBQ Chicken Wings.

Get in the Game

Since the Big Game is already one of the biggest days of the year for off-premise sales, you might be thinking that this year will be no different than the past for the restaurant industry.  Think again.  With more and more restaurants upping their takeout and delivery game, this year brings even more competition than Tom Brady on game day.  Whether you’re offering the classics, like wings and dips, or trying something different to stand out from the crowd, these tips will help you score big this year.

Sticky smoked peach chicken wings.

Promote, Promote, Promote

If guests don’t know what you’re offering, you’ll likely be left on the sidelines.  Use social media to post tantalizing photos and shout about special promotions and delivery options.  Add a link to your website or ordering page to make it simple for customers to check out your offerings and order early so you can forecast ordering ahead of time.

See more social media restaurant marketing tips.

A delicious selection of food ready for delivery

Offer Special Packages

You may know how much food is needed for 6, 10, or 15 people, but chances are, your customers don’t.  By grouping items into packages, it makes ordering easy for your guests.  A party box with a variety of classic game day items is always a hit, or offer a choice of items to customize a package for a certain number of guests.

Honey roast sesame chicken wings

Team Themes

Maybe you want to stay true to traditional game day snacks, but you’re sure to stand out if you do things with a twist.  Kick up your wings by creating signature sauces and dips using Hellmann’s Mayonnaise so guests can create a one-of-a-kind “wing bar” at home.  Or, try using inspiration from Kansas City (think BBQ) or Tampa Bay (seafood centric) to set you apart from the rest.  In addition, offering plant-based alternatives ensures there’s something for everyone and appeals to a wider fan base.  Sweet potato skins with smokey guac? Yes, please!

Tune into our Instagram Live this month for demos on how to create the best sauces that diners love.

Inspiration for a delicious valentines day themed dessert.

When the Game is Over, Turn to Love

In the end, the trophy might be handed to someone else, but you’ll be the real winner.  The best part?  You can use the same game plan to promote love this Valentine’s Day.  The same principles apply, and instead of team themes, you can offer special aphrodisiac foods like oysters, scallops, and chocolate, or create themed dinners with a 3-course prix fixe meal.  Special touches like heart-shaped food items and cocktail kits will help create the perfect romantic occasion for your guests to keep their hearts, and your kitchen pumping.