The majority of your guests are online: 76% of Internet-using adults and 90% of those age 18–29—use social media.1


Though there are dozens of social media options, we will focus on the three most often used by restaurants like yours: Facebook, Twitter, and Instagram.
 

Facebook

Facebook

Is the world’s largest social network and allows you to share updates, photos, videos and links. If you only use one, Facebook is probably the best use of your time.

Twitter

Twitter

Because tweets are limited to 140-characters and the feed is constantly updating, Twitter is ideal for sharing real-time content, reacting to daily events, and for personalized customer service.

Instagram

Instagram

Instagram focuses on images and short-form videos—and it’s a paradise for foodies. Most often accessed on mobile, it’s highly shareable in the moment and users can tag photos at your restaurant.

 

All three networks have dedicated sites for businesses, to help you get the most out of your accounts and create sponsored posts to reach a wider audience.

 

Up next: Best practices for each network

 

1 Pew Research, October 2015.