Been thinking about whether or not you should join Burger Route™ 2017? Wondering what all the buzz is about? We brought together some quotes and stats from past participants to help show you how this powerful, free program lets more people know about your awesome burgers.
Get Exposure to More Guests
Guests love burgers, and they love sharing pictures of the creative burgers you serve. Last year, this paid Instagram post from food blogger Food In the Air had a major impact. It got 5,266 likes in the first hour—not to mention tons of great comments for Johnny Rockets.
This year’s participants will be featured on the Eater.com/BurgerRoute restaurant finder which drives more guests to your door. With exclusive exposure on Eater, you’ll reach burger fans only — and when they’re close by.
See the Latest Burger Trend Insights and Recommendations
Past participants loved the menu ideas offered through the program. Members felt they helped them stay ahead of the curve and gave them ways to incorporate trends instead of just saying what others are doing.
Whiskey Rebellion Burger
This all-beef patty is topped with smoked cheddar cheese, crispy bacon slices, creamy mushroom sauce and bourbon mayo.
Get the Full Recipe
Lamb and Eggplant Burger
The unique ingredients in this slider come together to make a truly standout dish. The lemon garlic aioli made with Hellmann's® Mayonnaise takes it to another level.
Get the Full Recipe
Free FOH Merchandise Is Always Helpful
When you join, you get free merchandise for your restaurant like table tents, posters, coasters, and other cool stuff.
Here’s what some of last year’s participants had to say about the free merchandise they used. The quotes are pulled from satisfaction surveys conducted after the program was completed.
- “Everything was great, next year it will be bigger and better.”
- “I think the merchandise was good for the promotion.”
- “Since we started the program we sold more burgers. Probably because of the coasters and posters.”
Social Media Influencers Drive Traffic to Your Door
When you have more engaged fans and followers on your social media accounts, the more traffic you’ll see come through your door. Burger Route™ helps plus up your social media game and gives you Increased social engagements through customer comments and contest mentions
“The Burger Route brought us lots traffic on the day of the event. The gift cards we issued came back in the next few weeks.”
Help Writing Social Media Posts
Constantly coming up with new things to say on social outlets can be a huge pain in the … kitchen. That’s why Burger Route™ gives members a guide on how to promote your business using all the popular channels.
Here’s what one participant had to say about the social media support:
“We would love to participate again, if that is a possibility for next year! We lost our PR company this past year and I believe we could promote much better in the future with the right firm! Thank you for the opportunity!”
See How Much Quality Condiments Matter
Some people learned how important it is to use Hellmann’s®/Best Foods® on their burgers. If you’re serving the best burgers, they deserve the #1 guest preferred mayo.* In their own words:
- “We're happy we did it. It motivated me to make the switch to Hellmann's® mayo; I saw the quality difference, as did my customers.”
- “I will say that the switch to Hellmann's® mayo … was the greatest contributor to any positives brought on by the program. We won't be going back to an inferior mayo for our burgers any time soon.”
Joining is quick and easy. Simply fill out the form here to get started.
Have questions or want to talk about Burger Route™ and your restaurant? Your UFS rep is happy to help.
*Nielsen 12 weeks ending February 13, 2016