New from KNORR®: Chef-Endorsed Breakthrough Liquid Concentrated Bases

January 1, 2011, Lisle, IL—Instantly improve back-of-house efficiency with new KNORR® Professional Liquid Concentrated Bases. We start with high-quality ingredients and capture the natural taste without adding any artificial colors or flavors. The result is well-balanced, clean flavor with closer-to-scratch color and inviting aroma to enhance all your dishes.

Unlike paste bases, KNORR® Professional Liquid Concentrated Bases dissolve effortlessly with no mixing required. These gluten-free bases are the perfect foundation for signature soups and sauces and are also ideal for glazing and flavor adjustments. They deliver superior flavor while reducing production time…making them a revolutionary improvement over paste bases. Easily add flavor at any stage of food preparation—simply pour, prep and plate!

In addition to exceptional flavor and performance, KNORR® Professional Liquid Concentrated Bases have earned the distinction of The American Culinary Federation (ACF) Seal of Approval, and have qualified for The Master Chefs’ Institute™ Seal of Excellence. Following rigorous testing, The Master Chefs’ Institute™ indicated that “KNORR® Professional Liquid Concentrated Bases deliver a cleaner, more natural color, aroma and flavor compared with the leading competitor’s.” *

For additional information about KNORR® Professional Liquid Concentrated Bases, visit www.unileverfoodsolutions.us/breakthroughbases. As one of the world’s top global foodservice companies, bringing leading brands such as KNORR®, Hellmann’s®, Lipton® and LeGoût® to foodservice kitchens, Unilever Foodsolutions is committed to supporting operators in all facets of the industry to create solutions that help grow their business.

*Comparisons based on external testing by the Master Chefs’ Institute™ versus the leading paste base competitor; September 2010.

About The Master Chefs’ Institute™ Seal of Excellence

The Master Chefs’ Institute™ Seal of Excellence recognizes excellence, integrity and quality in culinary products, equipment and services in both retail and professional food service markets. When the Seal of Excellence is displayed, you know that the product has been judged superior in its performance, quality and application as compared to its direct competitors. Visit www.masterchefs-llc.com for more information.

About the ACF Seal of Approval

The ACF Seal of Approval is granted to products that have been subjected to rigorous testing by a dedicated panel of ACF-certified chefs—including certified master chefs, executive chefs, pastry chefs, chef educators and other industry professionals with extensive culinary experience. Products are measured against application, physical properties and performance. Other characteristics could include packaging standards (container, label, general compliance with government regulations and standards) and additional criteria such as product position, guarantees or claims. Visit www.acfchefs.org for more information.