Since Lenny’s Sub Shop® first began in 1998, their commitment to quality product and great customer service can be found in every sub shop location. Lenny’s proudly displays brands to show customers that they’re using the highest quality ingredients. So when Unilever Food Solutions demonstrated positive consumer attitudes and purchase behaviors toward Hellmann’s® Mayonnaise, it became obvious that Hellmann’s® was the brand to carry.
In addition to the strong brand recognition, HELLMANN’S® Light Mayonnaise reduced calorie and fat content was also a driving force behind their decision for change.
Its ability to hold up in bound salad applications such as the Chicken Salad and Tuna Salad Subs was a key benefit. Through Unilever Foods Solutions culinary and marketing services, Lenny’s was able to take advantage of industry knowledge, data and research. These insights will be instrumental in future menu planning and as Lenny’s Sub Shop® continues to expand across the country.